Strategic Communications
Running a school is like running a small town. Anything can happen to your community: a flood, major construction, deaths, births, a pandemic. Whether there’s good news or bad news, you want to ensure that you’re communicating clearly, managing expectations, and preparing for tough questions. These are make-or-break moments for school leaders to show their faculty, staff, and parents that they’re trustworthy, in control, and have a plan.
-
I coordinated my last school’s communications strategy during the pandemic’s many stages: Closing school in spring 2020, reopening school in fall 2020, surges in caseloads in New York City, vaccination policies for faculty/staff, and later for students/parents. Each change required a new set of policies and a variety of touch points with faculty, staff, parents and students. Examples include: A virtual town halls with experts, a “Coronavirus Response” web hub collecting all updates and resources, regular virtual check-in meetings with parents. text goes here
-
I helped develop a merger announcement strategy between two schools. Planning was done among leaders from both institutions so that we could sync the release of news to our communities. Each school also published a web hub with key information and a Q&A about the merger, and followed-up with various meetings at our respective schools.
-
I oversaw communications during a year-long Head of School transition. This process included various announcements, starting with the retirement of the current Head of School. We quickly shared the school’s plans for finding a new leader. All critical updates were posted on the website, so parents/faculty could review the progress. Even before the job description was posted, there were community feedback sessions to learn what parents and faculty desired in their next leader. The following fall, we welcomed several candidates to campus, culminating with the selection of the incoming Head of School.